INEOS GRENADIER’S 4X4 DESIGN REVEALED
INEOS Automotive has revealed the exterior design of the Grenadier, its no-nonsense 4×4 vehicle built for the world. Another step on the road towards start of production.
Built from the ground up on an all-new platform, the INEOS Grenadier has been designed on purpose: namely to meet the demands of its future owners for a rugged, capable and comfortable go-anywhere 4X4 vehicle.
THE MAN BEHIND OUR 4X4 VEHICLE
The task of designing our serious off-roader fell to the renowned, award-winning designer, Toby Ecuyer.
“The brief was simple. We set out to design a modern, functional and highly capable 4X4 vehicle with utility at its core”, said the Grenadier’s Head of Design. “A design that’s ‘easy-to-read’, with no ambiguity about the Grenadier’s role in life. There to do everything you need, and nothing you don’t. Nothing is for show. Modern engineering and production techniques ensure the Grenadier is highly capable, but we’ve been able to stay true to the essence of creating a utilitarian 4X4 vehicle that will stand the test of time”.
WE’RE DELIGHTED TO BE ABLE TO SHARE THE DESIGN OF THE GRENADIER 4X4 SO EARLY IN THE PROCESS. MOST MANUFACTURERS WOULD HOLD BACK, BUT WE’RE A NEW BUSINESS, BUILDING A NEW BRAND, AND WE WANT TO TAKE PEOPLE WITH US ON THIS EXCITING JOURNEY.
DIRK HEILMANN, INEOS AUTOMOTIVE’S CEO
PUTTING THE GRENADIER 4X4 TO THE TEST
Dirk Heilmann, INEOS Automotive’s CEO says the design of our off-road 4X4 vehicle will be put to the test in plain sight around the world.
“One critical phase of the vehicle’s development is testing its capability and durability. We have a very challenging programme, as we put prototypes through their paces in all conditions, on the way to accumulating some 1.8 million test kilometres. The covers are off. Testing ‘in plain sight’ without the need for camouflage wrapping, foam blocks or fake panels is an added benefit.”
Sir Jim Ratcliffe, Chairman of INEOS, said: “The Grenadier 4X4 vehicle project started by identifying a gap in the market, abandoned by a number of manufacturers, for a utilitarian off-road vehicle. This gave us our engineering blueprint for a capable, durable and reliable 4X4 vehicle built to handle the world’s harshest environments. But it had to look the part as well. As you can see, Toby and his team have done a great job of delivering a design that’s both distinctive and purposeful.”
DISCOVER THE GRENADIER’S EXTERIOR WITH OUR BEHIND-THE-SCENES VIDEO SERIES
From engine to axles, and tyres to suspension, we wanted to show you every part of our serious 4X4 vehicle’s design. So, we created the ‘Building the Grenadier’ video series to do just that. Episode 4 ‘Exterior Reveal’ not only shows you the Grenadier’s exterior from every angle but takes you inside the mind of Toby Ecuyer as he discusses getting to grips with designing the ultimate utility 4X4 vehicle.