SCOTTISH CAR OF THE YEAR (SCOTY) AWARDS PRAISE ‘UTILITARIAN CHARACTER’
The INEOS Grenadier 4X4 has picked up its first award: winning the ‘Best Design and Innovation’ category at the Scottish Car of the Year (SCOTY) awards 2021.
The annual awards took place in Edinburgh on 25 November. Organised and judged by the Association of Scottish Motoring Writers (ASMW), they recognise the best vehicles and automotive achievements of the year across more than 15 categories.
WHAT ARE PEOPLE SAYING?
Jack McKeown, President of the ASMW, said: “Here in Scotland, we love a no-nonsense off-roader and that’s what INEOS has come up with in the Grenadier. It is inspired by legendary working 4X4s but created with its own distinctive personality. It’s unashamedly made with just one purpose in mind – to get further around a wild loch or up a Munro than anything else. That it fulfils its brief so beautifully is the reason the INEOS Grenadier is the deserved winner of our Best Design and Innovation Award.”
IT’S VERY GRATIFYING TO WIN AN AWARD FOR THE GRENADIER’S DESIGN. EVERY DECISION WE’VE MADE IS BASED ON PURPOSE, WHICH MEANS VISUALLY IT’S JUST VERY LOGICAL AND EASY-TO-UNDERSTAND. OF COURSE, WE CARE HOW IT LOOKS, SO JUST BECAUSE IT’S BEEN ENGINEERING-LED IT DOESN’T MEAN IT HAS TO BE UGLY, WE CAN STILL MAKE IT LOOK INTERESTING WITH ELEMENTS LIKE THE SIMPLE ROUND HEADLIGHTS AND UTILITY RAILS. IT’S ALMOST A CANVAS FOR PEOPLE TO GO AND BUILD UPON – HERE’S A VEHICLE THAT IS MASSIVELY CAPABLE OFF-ROAD BUT IT’S UP TO YOU TO GO AND MAKE IT YOUR OWN.
Toby Ecuyer, INEOS Automotive Head of Design